Unilever Buys Wild Personal Care Brand

Part of the strategy to move its portfolio toward premium and high growth spaces per its Growth Action Plan 2030.

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By: TOM BRANNA

Editor

Unilever purchased Wild, a personal care brand. It is part of Unilever’s plan to optimize its portfolio toward premium and high-growth spaces. A purchase price was not disclosed. Launched in the UK in 2020, Wild is a digitally native brand. The direct-to-consumer and retail brand features natural and refillable products. Its premium deodorants, lip balms, bodywashes and handwashes are powered by plant-based ingredients and packaged in unique plastic-free materials. Unilever was attracted t...

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